Boutique Hotel Secrets Podcast
This show is for the builders and backers of boutique hotels.
Hosted by operators who made the jump from short-term rentals to boutique hotels, this podcast documents the real journey of acquiring, renovating, and operating boutique hospitality assets.
We share lessons learned in real time and sit down with experienced operators, lenders, designers, and industry professionals who bring practical insight, hard-won advice, and unfiltered perspective. If you’re serious about boutique hotels, hospitality operations, or scaling beyond short-term rentals, this show is for you.
Boutique Hotel Secrets Podcast
Latest Episodes
43 - Grand Opening in 60 Days (And the Bank Account That Almost Didn't Make It with Micah & Adam
In this episode, Adam and Micah record their first-ever in-person podcast from Room 32 of The Wesley in Page, Arizona, pulling back the curtain on what it really takes to reposition a 1960s roadside motel into a boutique hotel 60 days before gr...
42 - Are You Buying Yourself a Job? Marketing, Money & Mindset for Hotel Owners with Michael Sjogren
In this episode, Adam and Micah welcome back Michael Sjogren to break down marketing ROI, group bookings, and the capital-raising lessons that come with scaling from short-term rentals into boutique hotels. They also explore the critical mindse...
41 - From $50K to $5K in One Year: The Real Cost of Delaying Your Hotel Renovation with Micah & Adam
In this episode, we share the wild story of how Google's AI created a business page for The Wesley Hotel without our knowledge — leading to our first one-star review before we even officially launched. We also discuss our influencer outreach ex...
40 - The Most Important Pipeline Nobody's Using: Social Media Secrets for Boutique Hotels with Scott Eddy
In this episode, Adam and Micah sit down with Scott Eddy — world traveler, hospitality marketing veteran, and one of the first American expats to build a million-follower presence on social media — to dig into why most hotels are leaving enormo...
38 - “It’s Not Rocket Science" — Scaling From Short-Term Rentals to Boutique Hotels with Mitch Ehly
In this episode, Mitch Ely shares the scrappy story of how he went from owning a single Airbnb to buying and renovating two boutique motels in Door County, Wisconsin. We dive into his biggest renovation surprises, creative tech-driven guest exp...