Boutique Hotel Secrets Podcast
This show is for the builders and backers of boutique hotels.
Hosted by operators who made the jump from short-term rentals to boutique hotels, this podcast documents the real journey of acquiring, renovating, and operating boutique hospitality assets.
We share lessons learned in real time and sit down with experienced operators, lenders, designers, and industry professionals who bring practical insight, hard-won advice, and unfiltered perspective. If you’re serious about boutique hotels, hospitality operations, or scaling beyond short-term rentals, this show is for you.
Boutique Hotel Secrets Podcast
Latest Episodes
36 - Free Tools, Paid Revenue: The Boutique Hotel Marketing Playbook with Mike Sjogren
In this episode, Adam and Micah are joined by boutique hotel investor Mike Sjogren to cover everything from the realities of first-time hotel construction delays to a bold take on hotel marketing — including why you should stop spending paid ad...
35 - We Wanted 20 Rooms. We Got 2. Here's What We Learned with Micah & Adam
In this episode, Adam and Micah pull back the curtain on the brutal gap between expectations and reality as they prepare for their first major holiday weekend at The Wesley — aiming for 20 newly renovated rooms, delivering 2. They also dig into...
34 - What We'd Do Differently on Hotel #2 (And Why We're Still Glad We Didn't) with Micah and Adam
In this episode, Adam and Micah pull back the curtain on the final stretch before opening newly renovated rooms at The Wesley — tackling everything from 18 pallets of tile and FF&E sticker shock to their first real advertising budget. They ...
33 - The Human Premium: Why Hospitality's Edge Has Nothing to Do With AI with Mike Sjogren
In this episode, Adam and Micah sit down with boutique hotel mentor Mike Sjogren to explore how AI is reshaping hospitality operations — from direct booking pages to revenue management — and why the operators who thrive will be the ones doublin...
32 - More Human, Not Less: How Smart Hotel Operators Are Using AI to Double Down on Real Connections with Rashmi Bhat
In this episode, Adam and Micah are joined by Rashmi Bhat — coach, restaurateur, and boutique hotel operator — to explore how independent hospitality owners can leverage AI not to replace their teams, but to free them up for the moments that ac...